Privacy Policy

Last Updated: June 3, 2025

This Privacy Policy describes how Ash Hernandez/The Pursuit of Fertility ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or purchase products from http://thepursuitoffertility.com.

As a Fertility Awareness Coach and Perinatal Bereavement Counselor, we understand the sensitive nature of the information you may share with us. We are committed to protecting your privacy and handling your personal information with care and transparency.

1. Information We Collect

We collect various types of information from and about users of our Website, including:

Personal Information (Directly Provided by You): This includes information you provide when you register for services, schedule consultations, subscribe to newsletters, fill out contact forms, or make a purchase. This may include:

Name
Email address
Phone number
Mailing address
Payment information (processed by secure third-party payment processors; we do not store full credit card details)
Information related to your fertility journey or bereavement experience shared during coaching or counseling sessions (this highly sensitive information is treated with the utmost confidentiality as detailed in our Client Agreement/Consent Form).
Any other information you choose to provide.

Non-Personal Information (Automatically Collected): When you navigate through and interact with our Website, we may use automatic data collection technologies to gather certain information about your equipment, Browse actions, and patterns, including:

Your IP address
Browser type and version
Operating system
Referring URLs
Pages viewed and the order of viewing
Time spent on pages
Date and time of access
Clickstream data
Geolocation data (general, not precise)

Information from Third Parties: We may receive information about you from third parties, such as:

Amazon: When you purchase our book through Amazon, Amazon processes your order and payment. We do not receive your payment information directly from Amazon, but we may receive aggregated, anonymized sales data. Please refer to Amazon's Privacy Policy for details on how they handle your data.
Payment Processors: If you make a purchase on our site, our third-party payment processors (e.g., Stripe, PayPal) will collect your payment information. We do not directly store your full payment card details.
Scheduling Platforms: If you book consultations through a scheduling platform (e.g., Acuity Scheduling, Calendly), they will collect your booking details.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To Provide Services: To deliver fertility awareness coaching and perinatal bereavement counseling services, including scheduling, communication, and personalized support. Please note that detailed information regarding the confidentiality, limits of confidentiality, and ethical obligations pertaining to sensitive information shared during coaching and counseling sessions is provided in separate Client Agreement and Consent Forms, which you will receive upon engagement of services.
To Process Transactions: To process payments for coaching sessions, counseling services, and book sales (via Amazon link).
To Communicate with You: To send you updates, newsletters, marketing materials, appointment reminders, and respond to your inquiries.
To Improve Our Website and Services: To understand how users interact with our Website, troubleshoot issues, and enhance user experience and service offerings.
For Marketing and Promotions: To send you information about new services, products, or offers that may be of interest to you. You can opt out of marketing communications at any time.
To Comply with Legal Obligations: To meet any applicable legal or regulatory requirements.
To Protect Our Rights: To detect, prevent, and address fraud, security issues, or technical problems.

3. How We Share and Disclose Your Information

We do not sell or rent your personal information to third parties. We may share your information with the following categories of third parties for the purposes described in this Privacy Policy:

Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as website hosting, payment processing,6 email delivery, analytics, and customer support. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Examples: Wix (website platform), Stripe/PayPal (payment processing), Mailchimp (email marketing), Wix Bookings (scheduling software).

Wix's Role as Data Processor: Our website is hosted on the Wix platform. Wix acts as a data processor on our behalf, providing the tools and infrastructure for our website. As the owner of this website, we are the data controller, meaning we determine the purposes and means of processing your personal data. While Wix helps us process data, we remain responsible for the privacy practices and compliance related to your information.
Amazon: When you click on a link to purchase our book on Amazon, you are redirected to Amazon's website. Your interaction with Amazon is governed by Amazon's privacy policy and terms of service. We do not share your direct personal data with Amazon when you click the link.
Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend our rights or property
Prevent or investigate possible wrongdoing in connection with the Website
Protect the personal safety of users of the Website or the public
Protect against legal liability

Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
With Your Consent: We may share or disclose your information with your explicit consent for specific purposes not otherwise covered in this Privacy Policy.

4. Data Security

We have implemented reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We use industry-standard encryption for data transmission (SSL/TLS).

Due to the sensitive nature of the fertility awareness coaching and perinatal bereavement counseling services we offer, we adhere to strong privacy and security practices in handling your information. While we are not a "covered entity" under the Health Insurance Portability and Accountability Act (HIPAA), we strive to apply similar rigorous standards for protecting your personal data, particularly any health-related information you choose to share with us.

However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Sensitive information shared during coaching or counseling sessions is retained for a period consistent with professional guidelines and legal requirements, and then securely disposed of.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access: You have16 the right to request copies of your personal data.
Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within a reasonable timeframe.

7. Cookies and Tracking Technologies

Our Website uses "cookies" and similar tracking technologies to enhance your experience and collect information about your Browse habits.

Cookies: Small data files stored on your device that help us remember your preferences, analyze website traffic, and personalize content.
Analytics: We use analytics services (e.g., Google Analytics) to understand how users interact with our Website. These services may collect information such as your IP address, browser type, and pages visited.
Amazon Affiliate Links: When you click on a link to our book on Amazon, Amazon may place cookies on your browser to track the referral from our site for affiliate purposes. This is governed by Amazon's privacy policy.

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

8. Children's Privacy

Our Website and services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers. If you believe we might have any information from or about a child under 18, please contact us immediately.

9. Links to Other Websites

Our Website may contain links to other websites that are not operated by us. This includes, but is not limited to, links to Amazon for book purchases. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your data protection rights, please contact us:

By email: thepursuitoffertility@gmail.com